The beer aisle is visually busy, crowded and getting louder and louder. Embracing the Sail in Full Sail by leveraging semaphore flags (the telegraphy system conveying information at a distance by means of visual signals) to break through the noise. This proposed redesign was clean, bold, proud – and easy to spot from a mile away.

Concept created while working at Sandstrom Partners. Full Sail ultimately took the design project in-house. You can see their redesign here.